Herb Granath, Pepsico, and Viacom received the Foundation's highest honor at the 52nd Annual IRTS Gold Medal Award Dinner on September 19, 2011.

The IRTS Foundation Gold Medal Award Dinner saluted Corporate Social Responsibility at its Best and Lifetime Achievement on September 19th at The Pierre.

According to IRTS President & CEO Joyce Tudryn, "The Foundation's highest honor has long been considered one of the industry's most prestigious awards. Two years ago the IRTS Board decided that in addition to our traditional award for lifetime achievement,  we would recognize the incredible power our industry has to make a difference by also presenting Gold Medals to a marketer and media company for significant contributions to corporate social responsibility"

This year's Individual Achievement Gold Medal was presented to HERB GRANATH.

Corporate Social Responsibility Awards were presented to PEPSICO & VIACOM.