In an effort to bridge the gap that can sometimes exist between classroom and industry, IRTS provides an annual opportunity for university educators  to meet with senior media and entertainment executives. It's an ideal opportunity to discuss the state of business and the latest decisions being made. The generosity of companies and individuals has made it possible for us to underwrite this unique educational experience for more than three decades.

IRTS extends a big thank you to the session leaders who took part in our most recent seminar:  

THE ART OF REACHING CONSUMERS IN THE DIGITAL AGE:
Marketing, Ad Sales, and Promotion at Today's Media Companies

NOVEMBER 15 & 16, 2011
New York City

The digital media landscape offers more tools and platforms to reach consumers than ever before, and the next generation of professionals must have a comprehensive understanding of how to help their employers harness the full potential of this increasingly complex environment.

Our sessions included:

THE DIGITAL ECOSYSTEM
David Coletti, VP, Digital Media Research and Analytics, ESPN

SOCIAL MEDIA TRACKING: REAL TIME OPPORTUNITIES
Mark Ghuneim, CEO & Founder, WIREDSET / TRENDRR

AGENcy OF CHANGE: MEDIA PLANNING AND BUYING IN THE DIGITAL AGE
Michael Miraflor, Associate Director, Integrated Planning, ZENITH MEDIA

THE CROSS PLATFORM REPORT
Matt O'Grady, Executive Vice President, Media Audience Measurement, NIELSEN

INNOVATIONS IN DISPLAY ADVERTISING
Peter Minnium, Head of Digital Brand Initiatives, INTERACTIVE ADVERTISING BUREAU

THE ROLE OF SEARCH ENGINE MARKETING STRATEGY AND SOCIAL MEDIA IN NEWS
John Shehata, Executive Director of Search and Social Media, ABC NEWS

MARKETING VIA FACEBOOK 
Eric Berman, Marketing Solutions Partner, FACEBOOK

THE FUTURE OF TV
Jennifer Kavanagh, SVP, Digital Media, OXYGEN
James Kolstad, Director, Mobile & Emerging Media, USA NETWORK

INTERACTIVE ADVERTISING
Michael Finn, President, BRIGHTLINE iTV

THE DIGITAL JOB SEARCH: HOW TO GIVE YOUR STUDENTS A COMPETITIVE EDGE

Faculty in attendance from schools across the nation received an in-depth look at how today's senior media executives:

-Manage big idea generation for digital, mobile, and social platforms to extend their traditional reach

-Master the ecosystem of brand marketing

-Create unique opportunities for their advertisers

-Make hiring decisions on recent graduates

-Translate client needs into actionable ideas

-Are preparing for and/or helping to define the future of advertising

Faculty interested in applying for the next IRTS Faculty Seminar can download an application off this website in the second quarter of 2012. 

Educators have labeled the Faculty/Industry Seminar "the most sought after and visible activity of the year." Click Here to learn more about the program's rich history. Themes vary each year.

• PROGRAMMED FOR SUCCESS: THE ART OF PRODUCING HIGHLY RATED GRADUATES
• NAVIGATING THE DIGITAL WORLD
• ELECTRONIC JOURNALISM IN CHANGING TIMES
• DIVERSITY IN MEDIA