How are legacy and digital media companies reaching new heights, and what have they learned from each other along the way? How is this likely to impact ad spending now...or in the future? We've assembled a panel with backgrounds that allow the dots to connect in interesting ways. And with Jon Mandel asking the questions, there's likely to be a food fight!
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PANELISTS:
CAROLYN EVERSON Vice President, Global Advertising Sales FACEBOOK Previously VP of Global Advertising Sales & Trade Marketing at Microsoft, COO & EVP of US Ad Sales at MTV Networks; VP & GM of digital businesses at Primedia Inc.
SEAN FINNEGAN CEO GEOMENTUM (IPG) Previously President & Chief Digital Officer at Starcom MediaVest Group, CMO at Vibrant Media, CEO at OMG Digital
PATRICK KEANE President BEDROCKET PROPERTIES Previously CEO of Associated Content (sold to Yahoo for $100 million), EVP & CMO of CBS Interactive, Director of Advertising Sales Strategy at Google, VP & Senior Analyst at Jupiter Research
EZRA KUCHARZ President CBS LOCAL DIGITAL MEDIA Previously President and GM of FiLife.com, EVP of North American Online and Global Platforms at Oberson Media, COO of iVillage, SVP of Digital Innovation and Digital Media at NBC Universal
DAVE MORGAN CEO SIMULMEDIA Previously Founder of TACODA (sold to AOL for $275 million), CEO and Founder of REAL MEDIA (Sold to WPP for $649 million ), EVP of Global Advertising Strategy at AOL
JON MANDEL (Moderator) Chairman of the Board, PROXIMIC Board of Directors, CITADEL Previously President of NielsenConnect, Co-CEO of MediaCom, Global Chief Media Buying Officer at MediaCom
Newsmaker Breakfast
