Newsmaker Breakfast

Every year the industry marvels at the speed of change and gears up for new opportunities, tackles new challenges, and drives market innovation. This year is no different, and the driving forces include the rapid evolution of AI, continued growth and diversification of streaming, increasing influence of the creator economy, new addressability solutions, multiple buying currencies, and a shifting measurement and attribution landscape. Add to this dynamic environment a new administration with new priorities, ongoing geopolitical conflicts, economic uncertainty, and a renewed focus on profitability, and we have ourselves a marketplace unlike any other. This panel will discuss the changing landscape and offer a glimpse into the future. We will cut through the headlines and focus on understanding the signal through the noise.