Newsmaker Breakfast

We are all bearing witness to a top-to-bottom market reinvention driven by AI. From predictive, to generative, and most recently agentic AI - we are leveraging technology to reimagine every facet of the media/marketing process. Of course, every opportunity comes with risks and challenges, which we are also navigating as an industry.

Insight generation, media planning and buying, creative ideation, hyper-personalization at scale, and measurement and attribution will never be the same. Adding to that dynamic, we have a streaming audio and video marketplace that is seeing consolidation and maturation, a continued commerce media explosion, creator economy growth, and advanced attribution, MMM, and incrementality measurement. Finally, all of this is happening in the context of ongoing geopolitical conflicts, tension and anxiety.

Will this affect consumer sentiment and eventually media and marketing spend?

Will the AI-driven financial bubble finally burst?

What impact will the midterm elections have on the market?

In this session, we will take a pragmatic and practical look at what is going on in the market, separate hype from reality, and get to the heart of the real issues and opportunities in this rapidly changing landscape.