Newsmaker Breakfast

The audio and video marketplace is not for the faint of heart. Dramatic shifts in audience, ownership, currency, measurement, programming, creative, ad technology and buying mechanics have forever changed the market. In addition, ongoing economic uncertainty, a presidential election year, global geo-political conflict and ongoing contraction and consolidation will make this year even more interesting. What role does AI play in the evolution of the marketplace? How does data privacy law change the game for buyers, sellers and consumers? Where does the sports marketplace go from here? Is the creator economy a real competitor to the Hollywood economy? In this session, we will take a pragmatic and practical look at what is going on in the market, separate fact from fiction and get to the heart of the real issues and opportunities in this changing landscape.

In addition, we will tackle topics that will include:

• What does the next round of the streaming wars look like? Who are the winners and losers?
• How does the streaming business become a profitable endeavor?
• How should we think about the creator economy vis-à-vis long-form, high-production value content? Is there a role for both in the video market?
• Does the upfront marketplace survive the next 5 years? 10 years?
• Where are we with the balance of direct deals vs. programmatic? Does television ever get transacted via an auction at scale?
• What are some of the innovations in creative that are being driven by Generative AI?
• Where are we with cross-media measurement and where are we going?
• Is the currency conversation continuing to progress? What are the barriers and hurdles to evolution?
• We have moved from demos to custom audiences to attention and business outcomes—how should we be measuring our investments?
• What role does regulation and legislation play in the evolution of the video industry?
• Where are we on the road to shoppable video? Will it ever become mainstream?
• Where is “immersive media” (AR/VR/mixed reality) today?